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As we head into 2021, Santa Cruz residence are once again making New Year’s resolutions and doing everything in their power to enter the New Year with a sense of order and purpose. 2020 presented us all with many challenges and also offered us a fresh perspective on what really matters in life. For most people, the value of time with family and other core values became front and center. Residence throughout Santa Cruz like the rest of the world found themselves spending more time in their homes than ever before. Our homes, became our office, our gym, our playground, our castle. Home owners began to see their homes in a way they have never seen before. Flaws, imperfections as well as potential upgrades took on a whole new perspective. I personally was amazed at how many of my regular customers were taking every opportunity to invest in their home in some way or another. From planting a garden, building a deck, to adding a fresh paint job, these things never meant more. With the sudden increase of hours people were staying home, these upgrades brought some extra joy to their surroundings. Of course, many homeowners also saw these projects offer them a sense of control during a very uncertain time in our history. In light of all the small home improvements that people embrace, professional window cleaning has to be at the top of the list. I have written many articles over the years about the benefits of professional window cleaning and especially how it effects people’s mood. Not only has increased natural sunlight been proven to cheer people up, but the whole process of having your windows professionally cleaned can impart a great sense of order, accomplishment and control. We spend hours every day looking out our dirty windows and when those windows are suddenly clean, it makes a huge difference. What an upgrade professional window cleaning offers home owners, especially during these times. Pure Light Window & Gutter Cleaning Service, has never been more proud to offer our Santa Cruz residence this simple yet life transforming service. We understand that not everyone has been able to move forward under the circumstance and for some the current challenges have even put many things on hold. However, as we move further into 2021 and especially Spring, we want Santa Cruz residence to know we are here to serve you. Our additional services include: Solar Panel Cleaning as well as Roof & Gutter Cleaning Services. Our service areas include; Aptos, Rio Del Mar, La Selva Beach, Watsonville, Corralitos, Soquel, Capitola, Scotts Valley, Felton, Ben Lomond, Boulder Creek as well as throughout Santa Cruz County. We offer both free onsite and online estimates so give us a call at 831 227-7900 or visit our website at www.purelightwindowcleaning.com  As a professional window cleaner for over two decades now one thing I have learned is that windows do not lie. While there are endless ways to clean a window, solutions, tools and methods, one thing that remains an absolute are the results. Once you are finished cleaning a window, that same window will look back at you and tell you honestly how you have done. You may be the nicest person, have the most sincere personality and a stellar work ethic, however the freshly cleaned window simply will not lie as it reports on your performance. Window cleaning can teach you a lot about yourself and has a way of testing your metal. To be clear on this topic, I want to make a distinction between a home owner setting out to clean their own windows and a professional who is being paid. The home owner will most likely have a lower bar, with minimal expectations as to results. However, even the highly motivated home owner will often find their results are so far from their expectations that calling a professional becomes the only logical conclusion. For the professional like myself, the expectations are very high. When you leave a property, the freshly cleaned windows will testifying in your favor or against you. They will not lie, if you have done a great job it will be evident and if you have not, this also will stand true. Window cleaning like many things in life can be a place of great discovery. I personally began my journey almost 23 years ago when I opened my first window cleaning business. Looking back over these many years I realize more than ever how window cleaning has kept me honest. TOOLS & EQUIPTMENT: In the early days, I did my very best to keep expenses down and whenever possible purchase the most affordable equipment. Today I spare absolutely no expense as professional window cleaning equipment has come a long way and the results are undeniable. WORK ETHIC: Window cleaning is extremely hard work as your body is forced to twist, turn, bend and extend in all sorts of situations. Sometimes just reaching a window can be a real “Circus Ole” Act. Despite what may be required to complete the cleaning, the window will always report back to you on your performance. It is not uncommon to clean a window more than once as the first attempt proves to be unacceptable. So professional window cleaning will test your work ethic as you are often forced to persevere until the window tells you that you are free to move on. PERSONALITY: Window cleaning not only reveals your work ethic but also personal standards. Professional window cleaning is not as simple as clean and dirty. There are very real variables that often determine results. Your personality often dictates your standards and will ultimately determine what you think is acceptable. I have always been a bit of a perfectionist and as a professional window cleaner that can be a tuff pill to swallow. The bar that I set is very high and demands that my tools and equipment along with my work ethic are always firing on all cylinders. I have learned over the years that my expectations are far greater than 99% of my customers. I do not require supervision, monetary stimulation or external motivation while performing my services as my own personal standards keep me accountable. At the end of each day, I know with certain that the windows will not lie and that keeps me honest. Author/Owner Marc Kunze Pure Light Window & Gutter Cleaning Santa Cruz www.purelightwindowcleaning.com  Window Cleaning Santa Cruz If you are in need of Solar Panel Cleaning around Santa Cruz, consider Pure Light Window & Gutter Cleaning Service. For over two decades we have been Santa Cruz Counties top rated solar panel cleaning service. We use “Ultra-Pure Water Technology” which utilizes purified water to create a spot free, streak free, 100% Green Clean. The recent CZU Lightening Complex fire of 2020 has released huge amounts of fire ash into the atmosphere with a thick layer now covering solar panels throughout Santa Cruz County. The ash is causing solar clouding, decreasing efficiency and in many cases will cause staining if left over time. Now more than ever, home and business owners should consider servicing their solar panels by having them professionally cleaned. Pure Light Window & Gutter Cleaning Service is offering free estimates both online and onsite for residence located in Aptos, Rio Del Mar, Capitola, Soquel, La Selva Beach, Corralitos, Watsonville, Scotts Valley, San Lorenzo Valley and throughout Santa Cruz County. Simply give us a call or leave your information on our contact page along with your address and we will do the rest. 831 227-7900  Pure Light Window & Gutter Cleaning Service wants to thank all our Santa Cruz customers for a great 2019. It has been a very busy year and we are so thankful for all our regulars especially those who have been with us now for over two decades. Santa Cruz is such a great place to live, work and call home. We so apreciate the relationships we have developed with our customers over so many years. We have watched homes be bought and homes be sold. We have seen kids grow and family pets go. We have seen the best of times as well as challenging times. Through it all we trust that our services have helped to make our customers home a little lighter and brighter. We look forward to continuing our services in 2020 and striving to offer nothing but the absolute best window cleaning, gutter cleaning and solar panel cleaning our industry has to offer. From all of us at Pure Light Window & Gutter Cleaning Service, we wish you the warmest Christmas and a very Happy New Year.  Window Cleaner Santa Cruz Over the years, I have been asked the questioned; “what is the best time of the year to get my rain gutters cleaned?” Without hesitation, my answer has remained the same for over two decades now. October would be in my opinion the best time of the year to have your roof and rain gutters cleaned for the simple fact that traditionally October brings our first rains to Santa Cruz and the rest of the State. As a professional gutter cleaner, I consider October of each year to be the official start of gutter cleaning season. Apart from the first annual rains bringing a clear reminder that gutters require cleaning there is yet another, even more important reason to consider October as the best time. On average, October is still dry enough to clean both your roof and rain gutters efficiently and with the least amount of mess. When roof and gutter debris is dry, it responds very well to blowers and is easily removed from both your roof and gutters as well as your property. Once the rain falls that same debris becomes saturated, muddy and much more difficult to extract. Not only does the gutter cleaning process become more difficult, but your property becomes more vulnerable as sludge is being moved from roof and gutter systems. While dry debris is often hand scooped and bagged during the cleaning process, soaked and saturated debris leaves only one option and that is the hand scooping method. I recommend that home owners have their gutters cleaned at least once each year. If you are fortunate enough to get it done in October, then you will most likely experience the dry debris scenario as described above. Understanding that the majority of home owners will most likely focus on gutter cleaning once they see substantial rain, we are more than prepared to perform gutter cleaning services throughout the wet winter months. Pure Light Window & Gutter Cleaning Service has over two decades of experience, with service areas including; Aptos, Rio Del Mar, Soquel, Capitola, La Selva beach, Corralitos, Watsonville, Scotts Valley, Felton, Ben Lomond, Boulder Creek and throughout Santa Cruz County. We offer FREE ESTIMATES so give us a call today 831 227-7900  The image below looks more like a “Cirque du Soleil” act than a professional window cleaning photo. But make no mistake, this photo taken in the early 1900’s truly captures what professional window cleaners dealt with in those early years. Having been a professional window cleaner myself for over 20 years now, I have watched firsthand the ground breaking advancements made within the window cleaning industry. Without a doubt the single greatest technological advancement has been the introduction of Ultra-Pure Water Technology and the Water Fed Pole. Ultra-Pure Water Technology is a process were water is filtered by either a two-stage or three-stage filtration system. This usually includes a carbon filter, with a de-ionization filter, or a carbon filter, a reverse osmosis filter, and a de-ionization resin filter. The filtering process brings the waters TDS (total dissolved solids) down to 0 ppm, (parts per million) resulting in a spot free, streak free, chemical free, 100% green clean. Ultra-Pure Water Technology creates a very advanced way of cleaning windows and includes many benefits. Below is a list of 6 of the benefits associated with Ultra-Pure Water Technology & professional window cleaning. ULTRA-PURE WATER TECHNOLOGY IS MUCH SAFER Historically window cleaning has been accomplished with the use of various ladders. Ladders have always been very much a part of professional window cleaning and indispensable as they allow window cleaners access to high and hard to reach windows. With the invention of the Water fed pole and Pure-Water Technology, window cleaners can now clean windows from the ground without the need for a ladder. In fact, many commercial companies daily perform window cleaning services up to 7 stories from the ground without the use of a ladder. Pure Water-Technology and the invention of the Water fed Pole has introduced a much safer way for professional window cleaners to perform their services. ULTRA-PURE WATER WINDOW CLEANING IS HIGH-TECH Unlike the traditional method of cleaning a window with a squeegee and mop, the Ultra-Pure Water delivery system is truly high-tech. Immediately after the water leaves the purification process it is than run through specially designed tubing. This tubing is than run up a very light, very strong carbon fiber pole outfitted with a special window cleaning brush. These brushes come in many sizes and shapes utilizing both mono filament as well as real Boars hair for maximum cleaning power. The brushes release the Ultra-Pure water to agitate the debris off the windows and then the brush is lifted a few inches from the glass to rinse the glass with the pure water jets. Fan jets are used for hydrophobic glass, and "pencil" jets are used for hydrophilic glass. ULTRA-PURE WATER IS AN AGGRESSIVE CLEANER The final stage in creating the Ultra-Pure water is accomplished using a de-ionization filter. The de-ionized water is lacking in ions, so it will pull solids off the glass and dissolve the solids into the water, aiding in the cleaning process. Ultra-Pure Water is actually a very aggressive cleaner that produces amazing results without the need for any soap solutions or hazardous chemicals. ULTRA-PURE WATER CREATES 100% GREEN CLEAN While most traditional window cleaning soaps and solutions are non-toxic and very user friendly, nothing can compare with Ultra-Pure water and a 100% green clean. Windows that are cleaned with Ultra-Pure water create run-off that is absolutely environmentally friendly and creates zero problems for your home, plants or pets. ULTRA-PURE WATER WINDOW CLEANING INCLUDES FRAMES White vinyl frames are very common with Milgard windows as well as Anderson and others. These white frames often get dirty along with the glass. Ultra-pure water window cleaning requires that frames are fully cleaned even before the glass to prevent the Ultra-Pure water from becoming contaminated and creating spots. Frame cleaning, like track cleaning is not something that is usually part traditional window cleaning, making the Ultra-Pure method a tremendous upgrade. ULTRA-PURE WATER ALLOWS WINDOWS TO STAY CLEAN LONGER Windows may look flat and smooth to the naked eye, but they are in fact very porous. When windows are cleaned using traditional methods (Squeegee, Mop & Soap) trace amounts of soap solutions remain on the glass. These soap solutions will create a sort of magnetic pull which attracts dust. Ultra-Pure Water window cleaning leaves windows without any soap residue and the result is a window that stays cleaner longer.  Window Cleaning Santa Cruz Author/Marc Kunze
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Author Marc KunzeOwner /Pure Light Window & Gutter Cleaning Located in Santa Cruz, California 
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